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There is significant empirical evidence showing the link between behavioural patterns and poor financial habits.

Here are a few key findings from research and studies: 

Impulse buying: Studies have shown that impulsive spending is strongly associated with poor financial outcomes. People who succumb to impulsive buying tend to have higher levels of debt and struggle to save for their long-term goals.

Emotional Decision Making: Emotions can significantly influence financial decisions. People who make decisions based on fear, anxiety, or excessive optimism may engage in risky investments or fail to plan for financial emergencies.

Present Bias: People tend to prioritise immediate gratification over long-term financial goals, leading to poor saving and investing behaviours.

Debt Accumulation: Behavioural patterns such as low self-control and overestimation of future income can contribute to excessive debt accumulation and financial stress.


Q1. How do behavioural patterns influence personal finance decisions?

Behavioural patterns influence personal finance decisions through cognitive biases, emotional responses, delayed gratification, and herd mentality. This can impact financial decisions in investments, budgeting, and financial planning.

Q2. What role do emotions play in shaping financial habits?

Emotions affect financial habits, with fear leading to avoidance, greed to risky decisions, stress to impulse spending, and optimism to underestimating risks. This can lead to poor financial decisions and a lack of control over your finances

Q3. How can I identify and overcome my negative financial behaviours?

A behavioural assessment can identify negative financial behaviours, such as overspending, emotion-driven decision making and procrastination, to mention a few. Understanding emotional triggers and cognitive biases enables individuals to create tailored strategies for improvement, fostering healthier financial habits and better decision-making for long-term financial success. Behavioural assessment should not be considered a replacement for professional help and guidance.

Behavioural Assessments

A behavioural assessment examines behavioural patterns, preferences, and insights into financial attitudes, and decision-making tendencies. Discover how to leverage these insights to your advantage for better financial outcomes. All our assessments are priced at £11.99 incl VAT.

Spending Habits Assessment

Ever found yourself perplexed by the disappearance of your money every month? Are you experiencing a sense of financial instability? Discover your unique triggers and explore effective strategies to regain control over your spending.

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Money Personality Assessment

Ever wondered if your personality affects your financial decisions and what you can do to make better choices? This test will identify your money personality, analyse what it means and offer some actions based advice for your specific personality type.

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Financial Competency Assessment

Curious about your financial competency? This Financial Competency Assessment will measure your confidence and perceived capability in effectively managing your financial matters.

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Money Mindset Assessment

Curious about the mindset that drives your financial decisions? This assessment will help you uncover any limiting beliefs or negative thought patterns that may hinder your financial success.

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